Sources

Our strategy was inspired and informed by the following models and articles.

• Warhol Digital Strategy*

• Why You Need a Digital Plan for Success. NPR Social Media Desk

• NPR Training Blog

• How BuzzFeed Mastered Social Sharing to Become a Media Giant for a New Era. Wired

• NASA’s Social Media Strategy is Genius -- and Kinda Maddening. Wired

• Digital Media at the Victoria & Albert blog

• Digital Metrics Dashboard. Carnegie Museums    

• Experimenting with NPR’s New Storytelling Lab. Columbia Journalism Review

• Guide to Crowdsourcing. Columbia Tow Center for Digital Journalism

• Is Your Social Network a Puppy or a Dog. Convince and Convert

• Content Marketing Strategy Lessons from  BuzzFeed. Smart Insights

• How a Bunch of Government Space Geeks Won the Internet. Quartz

• BuzzFeed’s Strategy. CDixon Blog

*We were especially inspired by the work of the Carnegie Innovation Studio. Thank you for providing an open social media strategy model on GitHub and encouraging us to fork it!